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Interesting in Casino Marketing? Check out some official casino industry reports and learn about the global gambling community!

Casino Industry Reports

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These official reports on casinos and online gambling and other gaming are of interest from a market research standpoint, but also of interest to anyone who wants in-depth information on the casino industry. These reports are all available for download at Amazon - but please note, this is professionally researched information meant for casino owners - they don't come cheap!
:: Casino Industry Reports ::

Global Online Games [DOWNLOAD: PDF] by Datamonitor
Format: Acrobat Reader (PDF) (System Requirements) 
File Size: 644K - Printable: Yes 
Macintosh Compatible: OS 9.x or later - Windows Compatible: Yes 
Handheld Compatible: No. This title is not compatible with Pocket PCs, PDAs, or other handhelds. 
Digital: 114 pages - Publisher: Market Research.com; ISBN: B00008R40U; (November 7, 2002)  -
More Info

Download Description
Introduction: This report examines in detail the market for PC and console online games in the US, Western Europe and Asia Pacific. While online gaming has been heralded by many as the future of the games market, it is still struggling to find reliable business models despite a growing consumer demand. However, the arrival of online-enabled consoles could launch it into the mass-market. Datamonitor offers a complete analysis of this market by looking at the main drivers and barriers affecting its growth. Scope: * Global market coverage, encompassing all of the key gaming regions * Individual coverage of 14 country markets, including detailed forecasts and associated analysis * Forecasts to 2005 include: revenues by platform (consoles, PCs, games rooms) & by business models; online user base by platforms & by business models * Competitive analysis of the key publishers in the market and of the online potential of the PlayStation 2, Xbox and GameCube. Report Highlights: Market context: examines the general issues that surround the online games industry and gives an overview of the current market conditions. Customer focus: uses consumer data to look at the profile of the online gamer and the motivations of those who take up these services. Special attention is given to the distinction between hard-core and casual gamers as well as profiles of Asia Pacific gamers. Competitive dynamics: looks at the competitive structure of the online gaming industry and gives profiles of some of the key players currently operating in the market. Reasons to Purchase: * Identify platform winners to choose the right development strategy * Understand market drivers and barriers to avoid pitfalls and focus on upcoming trends * Anticipate growing markets to target effectively future product launches * Understand consumer expectations to create 'perfect fit' between customers and products/services. - Pricing and Download Information


Casinos [DOWNLOAD: PDF] by Mintel International Group Ltd.
Format: Acrobat Reader (PDF) (System Requirements) 
File Size: 706K - Printable: Yes 
Macintosh Compatible: OS 9.x or later  - Windows Compatible: Yes 
Handheld Compatible: No. This title is not compatible with Pocket PCs, PDAs, or other handhelds. 
Digital: 95 pages - Publisher: Market Research.com; ISBN: B000083G38; (November 1, 2002) -
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The UK casinos market remains one of the most tightly regulated sectors of the gambling market, despite several deregulation measures introduced in recent years. However, with the prospect of substantial deregulation measures promised by the government and likely to be introduced in 2004, the industry stands on the threshold of a new era. This could see a dramatic uplift in the number of casinos and their location, as well as significant growth in the number of people visiting casinos and the amount of money that is spent in them. This report assesses the current status of the casinos market and considers, in the light of consumer perceptions of them, how the industry is likely to benefit from the proposed changes during the next five years. - Pricing and Download Information


Electronic Gambling [DOWNLOAD: PDF] by Informa Media
Format: Acrobat Reader (PDF) (System Requirements) 
File Size: 626K - Printable: Yes 
Macintosh Compatible: OS 9.x or later - Windows Compatible: Yes 
Handheld Compatible: No. This title is not compatible with Pocket PCs, PDAs, or other handhelds.
Digital: 130 pages - Publisher: Market Research.com; ISBN: B000063UB3; (January 1, 2002) -
More Info
Download Description
Although relatively new, electronic gambling is rapidly evolving into a very lucrative market, as Internet, iTV and wireless technologies are bringing gambling opportunities into homes and into the palm of many more potential punters. Electronic Gambling, a new report from Informa Media Group, provides detailed analysis of this emerging gambling market. Looking at key areas of Internet gambling, interactive TV gambling and mobile gambling, the new report will help you benefit from the fantastic opportunities arising in this highly lucrative market. Arm yourself with the hard facts and figures to enable you to make winning strategic decisions: Sector-by-sector analysis: all forms of gambling are explored within each platform, with an examination of business models, the key players, technological and security issues. In-depth forecasts to 2006: among others, global and country-by-country figures for electronic gambling revenues, total electronic gambling user numbers, total numbers of online gamblers, iTV gambling users. Region-by-region facts and forecasts: including the USA, Japan, UK, Europe, North America, Asia Pacific. Legal roundup: giving you a full country-by-country report of local legal facts. Profiles: the major players are explored, including Pari Mutuel Urbain, BskyB, Telewest, Gamingclub.com, Ladbroke/Hilton Group, Blue Square, Uproar/iwin.com. Electronic Gambling is crucial reading for international top-level decision-makers in the industries of gambling, the Internet, new media, broadcasting, telecoms, programming, production, satellite services, regulatory bodies, international government departments, advertising, marketing, research companies, media and telecoms analysts and consultants. - Pricing and Download Information
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